Meet the Makers

Non-Alcoholic

Bero

Non-alcoholic beer from actor Tom Holland, brewed to taste like the real thing.

Founded
2024
Founded by
Tom Holland, John Herman

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Making it since

2024

Their story

BERO is a non-alcoholic beer brand co-founded by actor Tom Holland, who started it after a couple of years without drinking, and CEO John Herman, a packaged goods veteran. It debuted in October 2024 with three beers.

To build the beers, the team brought in brewmaster Grant Wood, who spent decades in the beer business, including an executive role at Boston Beer and founding Revolver Brewing in Texas. Holland's own taste for European lagers and the occasional IPA helped shape the lineup.

How it's made

BERO beers are designed as non-alcoholic from the start, rather than brewed as full-strength beer and stripped of alcohol afterward. Wood aimed to keep the process close to traditional brewing, and the range includes a golden pilsner, a wheat beer, and a hazy IPA, all under 0.5 percent alcohol.

This isn't a soda pretending to be beer.
Tom Holland, co-founder, to Target Corporate (2025)

Why we carry them

We like BERO for anyone who wants a real beer flavor without the alcohol. The pilsner is crisp and easy with a burger or pizza.

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