Meet the Makers

Snacks · Chantilly, Virginia

Firehook Crackers

Thin, crisp artisan crackers from a Washington, D.C. bakery.

Founded by
Pierre Abushacra
Based in
Chantilly, Virginia

Their story

Firehook grew out of a Washington, D.C. bakery founded by Pierre Abushacra, known locally for its breads before its crackers spread nationally. The name comes from an ancient baker's tool, a hook used to pull loaves from clay pots set in fire pits.

In 2024 the private investment firm Forward Consumer Partners acquired Firehook, with Abushacra keeping a significant minority stake. Former Tate's Bake Shop chief executive Maura Mottolese took over as CEO.

How it's made

Firehook brings a bread baker's approach to its crackers, aiming for a thin, crisp cracker sturdy enough for cheese and spreads.

Forward shares our vision and, most importantly, our values.
Pierre Abushacra, founder, to Commercial Baking (2024)

Why we carry them

Firehook crackers are a reliable base for a cheese board: crisp, sturdy and easy to pair. They hold up well under a soft cheese.

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