Pantry · Boulder, Colorado
I And Love And You
Natural dog and cat food from Boulder, sold where people buy their own groceries.
- Founded
- 2010
- Based in
- Boulder, Colorado
Making it since
2010
Their story
I and love and you is a natural pet food company based in Boulder, Colorado. It started in 2010 with a simple idea: pet owners should be able to buy good food for their dogs and cats in the same natural grocery stores where they shop for themselves.
The brand grew quickly through stores like Whole Foods and now makes more than 100 products. It is backed by the investment firm L Catterton, and in March 2026 it acquired Made by Nacho, the cat food brand co-founded by chef Bobby Flay, who joined the company as chief culinary officer.
How it's made
Recipes list real meat as the first ingredient, with grain-free and superfood options across kibble, wet food, and treats for dogs and cats.
Our brands share core founding values around taste, quality, nutrition and clean ingredients.
Why we carry them
We carry I and love and you so you can pick up something good for your pets while you shop for yourself.
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