Meet the Makers

Wine · San Francisco, California

Just Enough

San Francisco canned wine made from California vineyard fruit.

Founded
2020
Founded by
Jessica Hershfield, Kaitlyn Lo
Based in
San Francisco, California

Making it since

2020

Their story

Just Enough Wines was founded in San Francisco in early 2020 by Jessica Hershfield and Kaitlyn Lo. Hershfield had left a tech job at Lime a few months earlier and set out to make canned wine with a more premium feel.

The first wines, a Pinot Noir and a Chardonnay, launched that fall, and a Brut sparkling wine followed. Each can holds about a glass and a half.

How it's made

The team works with California wineries in specific AVAs, sourcing vintage-dated wine from vineyards certified by sustainability programs such as LIVE and SIP. The wine is made to be enjoyed young, since canned wine keeps for about a year.

I knew I wanted a crisp, refreshing white wine,
Jessica Hershfield, co-founder, to KQED (2020)

Why we carry them

We like Just Enough for picnics and park days when a full bottle is too much. The Chardonnay is crisp and easy to drink cold.

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