Non-Alcoholic · Sydney, New South Wales
Lyre's
Non-alcoholic takes on classic spirits, built for mixing proper cocktails.
- Founded
- 2019
- Founded by
- Mark Livings, Carl Hartmann
- Based in
- Sydney, New South Wales
Making it since
2019
Their story
Lyre's was started in Australia by Mark Livings and Carl Hartmann, who launched the brand in July 2019. Their idea was to make non-alcoholic versions of the classic spirits bartenders rely on, so people skipping alcohol could still order a real cocktail.
The brand grew quickly. Within about a year it had 13 products in more than 30 markets and had won medals at the San Francisco World Spirits Competition and other contests.
In 2020 it raised $11.5 million in seed funding to keep expanding, with ready-to-drink cocktails added to the lineup.
How it's made
Lyre's builds each bottle using food science and flavor work to echo the taste and texture of a classic spirit without the alcohol. The products are designed to be swapped into standard cocktail recipes.
Lyre's was created to shake up the drinks category
Why we carry them
We like Lyre's because it makes a zero-proof Negroni or Old Fashioned feel like the real thing. It is a smart bottle to keep for guests who are not drinking.
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