Pantry
Neuro
Functional drinks built around a single purpose, from focus to sleep.
- Founded
- 2009
- Founded by
- Diana Jenkins
Making it since
2009
Their story
Neuro was founded in the spring of 2009 by Diana Jenkins, who started Neuro Brands with the goal of making nutrient-enhanced drinks easy to find and fairly priced. The drinks first took off in California, where they were in more than a thousand stores within months of launch.
The original line had six drinks, each named for what it was meant to help with, including Neuro Sonic, Neuro Bliss and Neuro Sleep. The idea was simple: pick a drink by what you need that day.
How it's made
Each drink is formulated around a few functional ingredients. Neuro Bliss uses L-theanine and rhodiola, Neuro Sonic pairs caffeine with L-theanine, and Neuro Sleep relies on melatonin and magnesium, while the sports drink adds electrolytes.
Neuro gives consumers an easy and affordable delivery system of essential nutrients
Why we carry them
Neuro makes it simple to grab a drink matched to the moment. We like having a few in the cooler for long afternoons.
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