Spirits · Atotonilco El Alto, Jalisco
Patron Tequila
Highland tequila from Jalisco that helped launch the premium tequila boom.
- Founded
- 1989
- Founded by
- Martin Crowley, John Paul DeJoria
- Based in
- Atotonilco El Alto, Jalisco
Making it since
1989
Their story
Patrón began with two Americans: architect Martin Crowley and hair care entrepreneur John Paul DeJoria. When Crowley traveled to Mexico, DeJoria asked him to bring back some tequila, and the trip led them to master distiller Francisco Alcaraz in the Jalisco highlands.
The brand launched in 1989 and is made at Hacienda Patrón in Atotonilco El Alto. Bacardi bought a minority stake in 2008 and in 2018 agreed to acquire the company outright, so Patrón is now owned by Bacardi.
How it's made
Patrón uses blue agave from the Mexican highlands, slow cooked in ovens. Part of the agave is crushed with a traditional stone tahona wheel, and the spirit is distilled in small copper pot stills. Francisco Alcaraz oversaw production from the first bottle.
I said bring me back some Tequila.
Why we carry them
We keep Patrón on hand because it's a reliable, clean tequila that most guests recognize. The Silver is a solid pick for margaritas.
More makers like this
All makers-
10th Mountain Whiskey & Spirit Co.
Vail, Colorado
Colorado whiskey honoring the WWII ski soldiers who trained near Vail.
-
10th Street Distillery
San Jose, California
American single malt whisky, engineered in San Jose by two Silicon Valley friends.
-
1792 Distillery
Bardstown, Kentucky
Bardstown bourbon named for the year Kentucky became a state.
Find more makers like this in Provisions Club, our curated subscription.
Explore Provisions Club