Meet the Makers

Non-Alcoholic · Sonoma County, California

Rational Ale Brewing

Non-alcoholic craft beer brewed full strength, then gently dealcoholized.

Founded
2021
Founded by
Jamie Fay
Based in
Sonoma County, California

Making it since

2021

Their story

RationAle Brewing was founded by Jamie Fay, with his partner Wendy Pickett as first investor and now co-leader. Fay's sons, Tyler and Carter, pitched in at launch, from trademarking the name to canning and deliveries.

The first beers reached the market in September 2021 at Seaside Market in Cardiff, California. RationAle aims its non-alcoholic beer at everyday craft beer drinkers and has since expanded across several Western states and online.

How it's made

The beer is brewed at a partner brewery in Sonoma County and fully fermented to around 4 to 6% ABV. Vacuum distillation then removes the alcohol, a little is blended back for flavor, and the IPAs are dry-hopped afterward.

Habits are changing and you want a brand that's approachable, permissible, and can have an emotional connection with.
Jamie Fay, founder, to Hop Culture (2023)

Why we carry them

We recommend RationAle to craft beer fans taking a night off who still want real hop flavor. The West Coast IPA is a good first can.

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