Snacks
That's It
Fruit bars made from a handful of ingredients and nothing else.
- Founded
- 2012
- Founded by
- Lior Lewensztain
Making it since
2012
Their story
That's It was started by Dr. Lior Lewensztain, who finished medical school and then chose business school over a residency. He wanted to make a snack so simple that the name could describe the ingredient list.
The first fruit bar came out in 2012. Since then the company has grown into a national brand found in tens of thousands of stores, while keeping the same short-label approach.
How it's made
Every That's It product is made with five ingredients or fewer, starting with fruit. The snacks are produced in a facility kept free of the major food allergens, which makes them a practical pick for people managing several allergies.
Pivoting to business school and starting the company quickly became the only path that made sense.
Why we carry them
That's It is an easy snack to tuck in a bag for a hike or a long day. We appreciate that you can read the whole label in a second.
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