Meet the Makers

Pantry · Los Angeles, California

The Real Cereal Co.

Organic breakfast cereal made from one or two real ingredients.

Founded by
Tom Binder, Daniel Abramovich
Based in
Los Angeles, California

Their story

The Real Cereal Co. was started by Tom Binder and Daniel Abramovich, who wanted cereal to go back to basics. They launched online in 2022 with a deliberately short lineup.

The company later opened its own production facility in Los Angeles, where it packs its cereals.

How it's made

The organic corn flakes are made from non-GMO corn grits and sea salt, and the rice crisps contain only organic brown rice. Cereal is packed in pouches made partly from recycled material instead of a bag in a box. The products are certified free of the top nine allergens.

Why do you need more than corn in your cornflakes?
Tom Binder, co-founder, to Nosh (2025)

Why we carry them

We like how short the ingredient list is here. It is a simple breakfast staple and a good base for fruit and yogurt.

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