Meet the Makers

Non-Alcoholic · Los Angeles, California

VYBES

Fruit-forward hemp drinks made with botanicals for a calmer day.

Founded by
Jonathan Eppers
Based in
Los Angeles, California

Their story

VYBES was started in Los Angeles by Jonathan Eppers, who came from the tech world with no food or beverage background. After experiencing the benefits of CBD himself, he wanted to make it easy for others to try, and he saw a drink as the most natural way to do it.

He began working on the idea around 2017, when CBD beverages barely existed, and teamed up with chemists to solve how to get it into a drink. The brand grew into one of the early names in the category, with flavors like Peach Ginger and Strawberry Lavender.

How it's made

The drinks blend hemp extract with adaptogenic plants and other botanicals, paired with fruit and herbal flavors. Each recipe was developed with chemists to keep the ingredients mixed and stable in a ready-to-drink bottle.

Why we carry them

We think of VYBES as an easy alternative to a cocktail at the end of the day. The flavors lean bright and fruity rather than earthy.

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