Small by Design. Wide by Ambition.

Invest in The Epicurean Trader. The AI Engine that turns local curation into a National Platform.

The Epicurean Trader is building a curated network of artisan showrooms, powered by AI-driven discovery, to become the future of specialty retail. Four Bay Area locations, $10.5M in annual revenue, 6.5M site visitors, and a subscription platform that bridges the gap between our showrooms and food lovers everywhere.

Your Taste is ONE in 95 TRILLION

Take just 20 taste preferences, measured across five taste levels, and there are more than 95 trillion possible combinations.

Sweet or savory. 
Bright or Rich. 
Mild or Fiery. 
Classic or Adventurous. 

Italian. Japanese. Mexican. French. Korean. Mediterranean. And everything in between. 

Your palate is shaped by countless preferences - what you love, what you avoid, how much heat you enjoy, the flavors you reach for, and the styles of cuisine you keep coming back to. 

Meet your Pantry

A gourmet pantry curated around your taste.Β 

Tell us what you love. Rate what you receive. Skip what you don't. As we learn your palate, your selections become increasingly personal. 

Exceptional olive oils. Small-batch sauces, conservas, chocolate, pasta, spices, condiments, snacks, pantry staples, and unique discoveries from remarkable producers around the world. 

Not a box of what we think everyone should like. 

A pantry built around what you do. 

Performance highlights

$10.5MFY2025 Revenue

Generated across four Bay Area showrooms and e-commerce

51.9%Gross Margin

Up from 45.7% the prior year, on disciplined, higher-margin operations

25.4%CAGR Over 10 Years

Achieved entirely without institutional equity financing

Reasons to Invest

Explosive profitability: The centralization of our operations and fulfillment has allowed us to maximize utilization of every square foot of our retail showrooms. This allows us to generate an average of $2,000+ per square foot, and over 59% gross margin.

Award-winning brand: The Epicurean Trader has received major community recognition, including "#1 Rated Specialty Food Store in San Francisco" by Yelp, "Best Neighborhood Market" by West Elm, and "Must See - Culinary Guide to San Francisco" by Saveur Magazine. This growing consumer awareness has created the phenomenon of reverse market cannibalization.

6 Million Annual Site Visitors: To capitalize on the massive growth of our e-commerce and corporate gifting programs, we are leveraging AI to provide a hypercurated subscription service.

Partnerships with Google, Facebook, Adobe, Salesforce: Our robust selection of premium artisan goods make us a trusted partner for corporate gifting. In Q4 alone, we ship an average of 3,000 custom gift baskets to our corporate partners.

The Pitch

Small by design. Wide by Ambition.

Since 2015

A Majorly Fragmented Market

The consumable retail market is fragmented, and the best artisan goods never reach the consumers who'd love them most. 

  • Big Box retail: Mass distribution capabilities requires mass-market goods. If a producer ships enough volume to land on a big-box shelf, it's not that special anymore. 
  • Premium chains: Whole Foods-tier retailers have scaled past true curation. Their reliance on plannogramming causes the exclusion of many of the most exceptional small producers and nearly all of their limited release products. 
  • Independents: Family owned shops provide deep expertise and offer exceptional goods in one or two categories, but can't offer a complete specialty shopping experience. 
The Solution

Small by Design. Wide by Ambition.

We've solved this in physical retail by deliberately constraining ourselves to 1-2,000 square foot showrooms - small enough to force real curation discipline, and wide enough to cover every major category a specialty food lover cares about. This is not a limitation, it's the whole product. It's why our locations outperform on sales per square foot, and it's the same design principle we're now developing into e-commerce. 

The vision: The Epicurean Trader aims to become a national network of intimate showrooms, each reflecting the finest local artisan producers - all connected by e-commerce and AI-powered discovery that reaches every market we serve, whether or not we have a storefront there yet. 

Provisions Club

The AI Engine that turns local curation into a National Platform

The playbook this is modeled on: This isn't an unproven concept. Cooper's Hawk built a $700M+ business on curated wine clubs, layered on top of physical locations. Their restaurants build trust. Trust drives club signups. The club drives recurring revenue. This resulted in their 2019 acquisition at a 25x EBITDA multiple. 

The Provisions Club runs the identical flywheel with a different front door. Showrooms build trust. Trust drives subscriptions. Subscriptions deepen discovery. And every purchase feds the data that makes the next box better. 

How it Works

Style Quiz

A five-minute taste profiler - not a generic "sweet or savory" quiz, but a structured onboarding across spice tolerance, kitchen confidence, allergens, entertaining style, and health priorities, producing each member's digital palate. 

How it Works

Curator Matching

How it Works

Adventure Level:

Why The Epicurean Trader

Advantages That Were Built, Not Bought.

These advantages were built - one transaction, one producer relationship, one loyal customer at a time - over ten years. They cannot be replicated quickly by a tech startup or a PE-backed roll-up.

Traction

Not a Concept. A Decade-Old Business.

Verifiable revenue, loyal customers, and a subscription product already generating six-figure annual recurring revenue.

Market Opportunity

Three Large Markets. One Platform.

  • US Specialty Food Market: $175BN
  • Food Subscription Market: $25BN
  • Provisions Club Addressable Market: $88-$118M

Meet the team

Three Operators. One Shared Decade of Proof.

Mat PondCo-Founder, CEO

Private equity background (Pacific Equity Partners, Friedman Fleischer & Lowe). Global Director of Franchise Retail at Levi Strauss - ~2,000 stores across 45 countries, $1B+ annual revenue. Co-founded The Epicurean Trader in 2015. Bachelor of Laws & Commerce from Bond University. Active advisor to Faire, Square, and Thrive Metrics. Financial discipline and operational scale experience to execute without burning capital unnecessarily.

Holly McDellCo-Founder, Creative Director

Trained interior architect (Auckland University of Technology). Designed all Epicurean Trader stores. Former Head of Design at iLUKA Limited (London, 6 years), Design & Production Manager at J.P. Morgan (3 years), Creative Director at popchips (3 years). Co-founded TET in 2015. The reason stores drive a 72% repeat rate. Ensures the digital experience carries the same emotional warmth as the physical stores.

Tim ObertChief Operating Officer

Founder of Seven Stills (SF craft distillery) - built five retail locations, a membership program, and multi-channel e-commerce. Joined The Epicurean Trader in 2025 with a specific mandate: build the infrastructure that takes this brand from exceptional local retailer to national platform. The playbook he is executing at Provisions Club is not theoretical. It is one he has run before - with his own capital, team, and reputation.

Investment details

Price per share$3.50
Offering range$15,000, $1,235,000
Security typeClass A Common Stock
Voting rightsCEO acts as proxy for shareholders

Investment incentives

Bronze$1,000+
  • 10% lifetime discount card
  • First bottle for $1
Silver$5,000+
  • Branded flask
  • 10% lifetime discount card
  • Bottle for $1
Gold$10,000+
  • Pairing event invite
  • Branded flask
  • 10% lifetime discount card
  • Bottle for $1
Double Gold$25,000+
  • 5% bonus shares
  • Pairing event invite
  • Branded flask
  • Bottle for $1
Best in Class$50,000+
  • 10% bonus shares
  • Pairing event invite
  • Branded flask
  • Bottle for $1

Time based bonuses

First 72 hours

10% bonus shares

First week

5% bonus shares

Returning investors

5% loyalty bonus

Members

An additional 10% bonus shares year round

Financial snapshot

Line item Most recent fiscal year Prior fiscal year
Total assets
Revenue and sales
Cost of goods sold
Taxes paid
Net income

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2200 Jerrold Ave, Suite Q, San Francisco, CA 94124

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