Pure Project isn't chasing trends — they're setting them. Founded in 2017 in San Diego, the brewery built its reputation on one principle: farm-to-glass integrity. Every beer starts with locally sourced, organic ingredients, and it shows. Their murky and hazy IPAs carry a distinctly SoCal brightness — sun-drenched, tropical, endlessly refreshing — while their limited farmhouse ales push toward complexity that rivals the world's best. They're doing serious work down south, and we're thrilled to have them on shelf.