Meet the Makers

Home and Kitchen · Portland, Oregon

Aunt Fannie's

Vinegar-based home care and fruit fly traps from the Pacific Northwest.

Founded
2015
Founded by
Mat Franken
Based in
Portland, Oregon

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Their story

Aunt Fannie's was started by Mat Franken, a Pacific Northwest dad who left a career in private finance after his young son's health troubles led him to take a hard look at the products his family used at home. He began working on his own formulas in his garage and named the brand after his grandmother, a plain-speaking woman he admired.

The first product, the FlyPunch! fruit fly trap, launched in January 2015 and remains the brand's best seller. The line has since grown to include floor cleaners, cleaning vinegar, carpet refresher and essential oil mosquito repellents.

How it's made

Aunt Fannie's cleaners rely on vinegar to cut through dirt, with plant-based ingredients and essential oils for scent rather than antibacterial agents. The FlyPunch! trap is made without petrochemical oils, pyrethrins or formaldehyde.

For me, cleaning is really just a reflection of love for the people in your home.
Mat Franken, founder and CEO, to Grove Collaborative (2022)

Why we carry them

Anyone who keeps a fruit bowl knows the summer fly problem, and FlyPunch! is our go-to answer. The vinegar cleaners are a simple, gentle option for the rest of the house.

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