Meet the Makers

Coffee and Tea · Vancouver, British Columbia

blume

Vancouver-made latte blends that put flavor first.

Founded
2017
Founded by
Karen Danudjaja, Ella Dalling
Based in
Vancouver, British Columbia

Making it since

2017

Their story

Blume was started in Vancouver, British Columbia in 2017 by co-founders Karen Danudjaja and Ella Dalling. Danudjaja, who leads the company as CEO, has described the goal as making wellness feel friendly and approachable rather than strict.

The company bootstrapped for years, with only a small loan from the Business Development Bank of Canada, before raising its first outside round in 2022. Along the way Blume shifted to a flavor-first approach, and its latte blends spread from cafes and hotels to grocery shelves across Canada and the United States.

How it's made

Blume makes powdered latte blends that you whisk into hot or steamed milk. The company builds each blend flavor first, positioning it as a warm, wellness-minded drink to enjoy alongside coffee rather than in place of it.

We want to be your best friend in wellness
Karen Danudjaja, co-founder and CEO, to BCBusiness (2022)

Why we carry them

We reach for Blume in the afternoon when we want something warm without another coffee. The blends taste like a treat and take seconds to make.

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